<\/span><\/h3>\n\n\n\nThe second point that has a high impact on the retention of your app\u2019s users is the communication you carry out with them. In this aspect, we are not only talking about how you communicate with them during navigation in the app, but also on social networks, in in-app communications, push notifications, mailing, web, etc. All your communication must be consistent, so you must maintain the same discourse on all channels. Use the same tone. On the other hand, it must be aligned in terms of design.<\/p>\n\n\n\n
The first aspect we must consider is the use of\u00a0multi-channel\u00a0app retention strategies. This will allow you to explore different communication channels until you find which communication objective is best associated with which channel. For example, you will use\u00a0push notifications\u00a0to alert your users of those actions that directly affect their\u00a0in-app\u00a0behaviour.<\/p>\n\n\n\n
This could include a new challenge in your game, a user who has commented on your photo, a daily training reminder, a % discount on a specific product, etc. You will also use the email to inform them about seasonal promotions or to confirm or follow up on transactional actions. For instance, tracking an order placed, information about changes in policies and legal terms, etc.<\/p>\n\n\n\n
<\/span>In-App Messages (IAM)<\/strong><\/strong><\/span><\/h4>\n\n\n\nAs for\u00a0in-app messages\u00a0(IAM), they are usually used to get users to take more impulsive actions while browsing the app. They can also be used to ask the user to rate your app in the stores or to ask for feedback on the product. Learning from our users’ opinions is crucial to improving your app and detecting possible bugs.<\/p>\n\n\n\n
Once you have developed the communication strategy, it is advisable\u00a0to personalize the message\u00a0as much as possible. If you can collect qualitative data from your users from the moment they register in your app or while they are browsing it. It is your duty to study the different habits and behaviours of your users. It will help define the audiences to whom you will address in order to offer them what we see as adding value to them.<\/p>\n\n\n\n
<\/span>Personalization & Deep Links<\/strong><\/strong><\/span><\/h4>\n\n\n\nThe more personal the message you send to your users, the more you will attract their attention. So the more likely you will be to have them interact with your app again. It is also advisable to practice AB testing in communication, as most communication tools on the market allow it. Test different copies with different instructions for the user, with emojis, without emojis, button colours, different\u00a0calls-to-action\u00a0(CTA) etc.<\/p>\n\n\n\n
Finally, you must keep in mind the development of\u00a0deep linking\u00a0in your app. With\u00a0deep links, you can ensure that when a user clicks on your message, they are redirected to the section or destination they expect to find within the app. And not to the main screen, where they will have to navigate until they reach their destination.\u00a0Deep links\u00a0are an important strategy to promote engagement with a mobile app and to improve the user experience.<\/p>\n\n\n\n