ASO (App Store Optimization) allows us to increase organic downloads of our app or mobile game. It also helps improve user conversion to make the most of all the traffic that reaches the listing. Therefore, ASO tools have a direct and significant impact on the ranking of our app and business.
To achieve the greatest visibility and the best conversion rate of downloads in the App Store and Google Play app stores. It is necessary to know that various factors affect positioning, but among all these factors (which are not few), the most important are the volume of downloads and user engagement. Using ASO tools will help you a lot in finding and correctly measuring the best ASO strategy in app stores and thus maximize downloads and conversions.
ASO tools are the perfect allies to achieve business objectives and analyze the competition. You must keep in mind the high/very high competition in this sector which means that users have a multitude of alternatives. So, if we do not meet their expectations or we do not manage to make our app have maximum visibility in search and navigation.
Ultimately, if you want to grow your mobile app business, keep reading because we have 14 ASO tools for you. Some tools are complementary to each other, and others are not so complementary. Let’s look at them in detail.
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14 ASO Tools to Improve App Rankings in 2024
As the mobile app market is constantly evolving and growing, it is necessary to plan app optimization actions in stores to gain a foothold in the market. Apps that take the opportunities offered by ASO analysis tools have a strategic advantage that can allow them to plan their marketing actions and tactics based on their needs.
There are many ASO tools that allow us to define these strategies and achieve specific objectives, such as:
- Increase the overall visibility of the app.
- Increase downloads by improving positioning and conversion to download.
- Reduce CPA (Cost per Action) and increase profitability.
- Target a global audience or expand markets.
- Analyze ratings and reviews and gain insights to improve the product.
- Analyze the top categories and the competition that exists in each of them.
- Make comparisons with the competition.
We have listed below the 14 main ASO tools that will undoubtedly be very useful if you are interested in working on your app store optimization strategy.
1. App Radar
App Radar is one of the most important tools for ASO. This is very helpful when it comes to creating your files. Both for Google Play and the App Store, helping you to carry out both competitor research at the ASO level and keyword research. Keyword research is a fundamental element when it comes to optimizing the visibility of an app within the application stores.
App Radar allows us to find the right keywords for each market segment that our app or mobile game is aimed at. In addition to helping, you track your positioning for each of the monitored keywords. As well as compare your results with those of your main competitors.
In addition, this tool has features related to the visibility of apps within the Top Charts of each of the categories of both the App Store and Google Play Store. We believe that it is an essential tool to start working on your ASO strategy and to be able to monitor the results.
2. AppTweak
AppTweak is one of the most comprehensive ASO tools on the market today. Having features designed to monitor app performance, uncover new growth opportunities, and boost marketing strategy. AppTweak provides us with information on the metadata fields of the listings not only of our monitored apps but also of the apps of our competitors in a very visual way.
In addition, it also allows us to monitor competitors in relation to their positioning within the Top Charts of the stores. It also gives an estimate of the number of downloads necessary to reach the highest positions in said rankings. App Tweak also helps us observe their evolution in the number of accumulated downloads.
3. Appbot
One of the key ASO (App Store Optimization) factors beyond the optimization of the app page in the stores is the volume and quality of the ratings and reviews that users leave. The Appbot tool helps us in this regard. In order to measure the performance of the ratings and review request strategy.
Appbot provides us with information about the results obtained in relation to these parameters over time. Thus, the main functionalities of Appbot are the count of ratings obtained by our app and the apps of the competitors on a historical level or during a certain period of time. Together with the distribution of said ratings, the average public score is generated.
So, the tool shows us the reviews left by users in the app during the period of time that you decide to analyze, in addition to the total number obtained during said period and the sentiment associated with each of them. This is one of the most complete and useful tools for knowing the app’s user ratings and improving based on their direct feedback in the store. It also allows us to know the situation of competitors in this regard.
4. AppFollow
AppFollow, like the previous tool, allows you to manage and respond to user reviews. Analyzing the sentiment of these users reflected in the ratings. In this way, you can increase user satisfaction and retention in your app. According to statistics, AppFollow helps increase the conversion rate to installations by 11% and increase the number of organic installations by 490% on average.
This tool organizes user reviews by semantic tags. This allows you to analyze app reviews and easily detect problems that may be causing user dissatisfaction. In addition, the app offers the possibility of monitoring competitors and informing you of major changes to their products and app rankings within the stores.
5. Data.ai
Data.ia, formerly known as App Annie, is one of the most popular app analytics tools in the market, with over 1,000,000 registered users. This tool provides us with demographic data on the users who use our app, along with the way they interact with it. Thanks to Data.ai, we can learn about aspects related to user retention in our app and for our competitors.
In addition, a differentiating factor of this tool is that it provides marketing data and profitability of the campaigns carried out by your app. It also allows you to observe the active campaigns on various app platforms created by your competitors.
You will be able to find opportunities to enrich your marketing campaigns thanks to their ROI and demographic data that will allow you to know in more detail the target audience. Data.ia is one of the most complete tools out there, but it comes with the highest price tag due to the technology and data behind it.
6. Sensor Tower
Sensor Tower is a very useful tool to understand the current situation of the mobile app market. It will help you understand the main ASO metrics that you should consider when establishing an optimization strategy for your app within the stores. For instance, the analysis of user reviews, app usage analysis. You can also see results of Top Charts and apps that have received the most ratings.
Sensor Tower offers you functionalities related to keyword research, monitoring of the keywords, and optimizing the store listing. In addition, thanks to Sensor Tower we can obtain data from user acquisition campaigns carried out by other apps. Seeing the demographics of the users our competitors are targeting.
7. Asodesk
Asodesk brings together a set of comprehensive tools for carrying out ASO analysis. You can find data related to competitor apps and information on the metadata of these apps. Thus, highlighting the changes that occur periodically. In addition, it also allows you to discover the most popular keywords in the stores of each country.
ASOdesk stands out for offering the possibility to respond to App Store and Google Play reviews and analyze the nature of these reviews. Because of this, it can be of great help to the support team in charge of offering feedback to users who have rated the app.
8. Appfigures
AppFigures is a tool used by over 200,000 companies around the world. It allows app developers and publishers to have accurate data and reports with the main metrics of their applications along with data on their competitors.
This tool can be integrated with App Store and Google Play. You can also connect it with Mobile Ads networks to create reports providing data on revenue, downloads, and in-app purchases. Appfigures shows sessions, active users, and errors, among other information on app usage. You can customize these reports and export them in various formats.
This ASO tool offers a limited free plan, while the Premium service is one of the most affordable on the market. You can access all features for $4.99 per month.
9. Mobile Action
Mobile Action offers data related to App Store Optimization and App Ecosystem. This data is very useful to rank better for your app within the App Store and Google Play. This tool allows you to track keywords and analyze the apps of your competitors in terms of keywords. Mobile Action gives suggestions on how to improve the visibility of your app within the stores, all while using the free version.
One of Mobile Action’s strong points is the information on competitor keywords. This helps you find out which keywords you are not ranking for compared to their app. You can get a clear picture of keywords for which competitors rank better, so you can use this information to create your listing.
10. Checkaso
Checkaso is an ASO tool with several functionalities. It is mainly focused on keyword monitoring, optimizing texts in the listing to increase visibility. You can also conduct competitor analysis with comparison between two options and tracking ratings and comments.
It is a relatively inexpensive tool with very basic but sufficient features to manage more than one project and optimize them correctly. Even at a global level, with data by country and associated notes according to optimization. In addition, it has a 7-day trial version, so if you want to try it, it’s easy.
11. Storemaven
Storemaven is a mobile growth ASO tool that brings together several solutions to optimize your app downloads. Using this tool, you can improve the conversion of all traffic, even with solutions that go beyond downloading, such as Install Funnel Analytics, a product that allows you to improve audience segmentation.
The strongest point of this tool is the testing solutions for both the App Store and Google Play. However, it stands out for having a specific solution for Custom Product Pages and testing on this functionality.
It also has a very useful plugin to perform searches in stores simulating that they are being carried out from other countries. Although, this platform is not accepting new clients for now as they are integrating all technologies into a single platform.
12. Google Sheets
Knowing how to play with data is the key to the growth of any app or game and knowing how to do it efficiently is even more important. Apart from helping you draw the best conclusions, this tool can also be your best friend.
We recommend Google Sheets, the Google spreadsheet, to cross-reference data and draw conclusions about how actions evolve by combining different factors or data from different sources. In addition, this data can be integrated with powerful tools such as DataStudio, a tool that will help us a lot to show complete reports with a large amount of data.
13. AppsFlyer
AppsFlyer is a cloud-based tool that is very useful when it comes to managing campaigns and is considered the world leader in analytics. Although AppsFlyer is not an ASO tool as such, it is rather a Mobile Growth tool in general. We recommend its use since it offers many useful features when it comes to optimizing your App Marketing strategy. Both at the level of attribution and audience segmentation and retention tracking. In this way, the tool allows marketers to grow their apps.
Currently, AppsFlyer helps more than 12,000 brands, including leading companies in their respective sectors, such as Coca-Cola, Nike, and eBay among many others.
14. Adjust
Adjust is an analytics tracker like AppsFlyer, which marks events within the app to analyze what path the user follows once the app has been downloaded. In short, it is an analytical tool to achieve your marketing objectives, such as your acquisition, retention or subscription objectives, or metrics as important as the ROI of your marketing campaigns.
Just like the previous tool, adjust is not an ASO tool as such, but it will help you measure “non-paid” traffic and measure the relationship between non-organic and organic.
How to choose the right ASO tool?
The selection criteria when choosing the ideal Aso tool for App Store Optimization depend on several factors. For instance, the financial resources available, the objectives to be achieved, the usability of the interface itself, and integrations with other tools or customer service.
Mentioned below are some tips that will surely help you make your final decision. Even if you are still unsure, towards the ASO tools that will help you in the most efficient way to improve the visibility, downloads and conversion of your app or game in the app stores.
1. Objectives
Taking into account that there are certain ASO tools that are complementary and others that are alternatives. This is the first step to know in order to make the decision according to your objectives.
If you want a complete tool that integrates different specific functionalities at the ASO level, we recommend App Radar. There are other alternatives, but the following advice comes into play. Financial resources, since tools such as AppTweak or Data.ia have a higher cost for a basic account.
If, on the other hand, you need an analytics tracker, we recommend AppsFlyer. Adjust is the alternative for this same functionality, and it will depend on the available integrations and financial resources and which one to choose.
In terms of user feedback, the best option is App Bot, as it has several ways to display comments. It groups them by topics or words, sees the associated sentiment or even groups comments by custom topics that we decide.
On the other hand, we recommend using Google Trends to see app development trends and decide on the main keywords. The most relevant for the business and those that can generate the highest volume of organic acquisitions.
2. Resources/prices
We have not compiled a price comparison in this article, as there is a huge disparity between them. Not only in the most basic version but also in the most complete options, which makes a comparison on equal terms impossible. For this reason, we recommend that you browse through each tool and do thorough research to compare pricing according to the functionalities you need for your project.
3. Usability
We have seen that there are tools that are alternatives to each other, such as App Radar or AppTweak. If, after analyzing and evaluating the most relevant prices and functionalities, you are still not sure which option is the most useful. It is best to decide on the tool’s own usability and user experience or the way it displays the data.
4. Integrations and customer service
Although they are two different topics, technical support is more relevant in terms of integration, not only for the initial setup. But for any incident we may have in the integration of tools or in their use. Also, keep in mind that a tool that has a good technical service will probably also have good support in general. So, it can be useful not only in terms of queries about the tool itself.
Conclusions
With these 14 ASO tools for 2024, you have everything you need or almost everything. These will help you get the most out of organic downloads, conversion, and optimization of your app or game, considering the data, which is what rules in digital marketing. Never forget that the App Store Optimization process requires trial and error to find the best strategy, and these tools will help you achieve that.